Why the Beaumanoir Group joined the Center in Franchising, Retail & Service Chains?
By Jean-Louis MOCHAMPS – Affiliation and Development Director – Beaumanoir Group
“The Beaumanoir Group has been developing its activity through partnerships since its creation. In this sense, it benefits as much from the progress regarding franchise chain management as it contributes to improving the dynamic of this type of partnership. With more than 220 franchisees and affiliated commission agents, 1,700 outlets in Europe, of which half are under a franchise agreement, the Beaumanoir Group beats time of the entrepreneurship under six brands: Cache Cache, Bréal, Bonobo, Morgan, Scottage and La City. The active participation of the Beaumanoir Group in the new Center in Franchising, Retail & Service Chains has two explanations: on the one hand, the necessity to improve the managerial expertise regarding the evolutions of the business for more than 20 years; on the other hand, the wish and the will of the Beaumanoir Group to be one of the actors at the cutting edge of innovation, as tradition would have it.”