Why Banque Populaire de l’Ouest – Pôle Franchise joined the Center in Franchising, Retail & Service Chains?
by Isabelle Lehénaff – Banque Populaire de l’Ouest – Pôle Franchise
“Joining the Center in Franchising, Retail & Service Chains makes sense regarding the Banque Populaire de l’Ouest values of audacity and cooperation. Our bonds with franchising, retailing and services are strong and mutation of this sector towards chains is an evolution. For ten years, we have been publishing a national study on franchising in partnership with L’Express magazine. Committed to our regional roots, being a partner of this Center at IGR-IAE Rennes consists of participating to the development of our territory. Preparing students for a future job, accompanying them in building their professional projects, are our bank will – be they future franchisees, entrepreneurs or partners. Most industries are embodied in the Center which enables, in our opinion, relevant exchanges and external openness for our teams. We hope contributing to better student awareness about our job as counselors and demystify relationships between bank and entrepreneurs.”