Micro Franchising & Social Franchising

The Center in Franchising, Retail & Service Chains aims to bring students (Master in Franchising, Retail & Service Chains), researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines and countries). These objectives are based on three main areas: education, research and interactions. In addition to research and education programs dealing with commercial franchising in Europe and other countries,  we are launching a new project dedicated to franchising (commercial, micro and social franchising) in African countries (and progressively other emerging countries worldwide) for which we are looking for external support.

africaAccording to the World Bank (2016), at present in Sub-Saharan Africa:

  • 41% of the rural population does not have access to water
  • 63.7 % of the population does not have access to electricity
  • 18.5% of the population is undernourished
  • 21.4 % of children are not attending primary school
  • there are 1.1 nurses and 0.2 physicians per 1,000 people

At the Center in Franchising, Retail & Service Chains – Graduate School of Management – Université de Rennes 1 – France, we are convinced that franchising, micro-franchising and social franchising are solutions that can reverse these trends. The students, researchers and corporate partners of the Center in Franchising, Retail and Service Chains would like to contribute to the development of franchising businesses in the field of education, energy, healthcare, nutrition, rural development, water, etc., in African countries.

Concrete examples of the research and education project we are planning to develop with the support of various stakeholders include the following:

  • conducting a series of empirical research with managerial implications for franchisors, their staff, franchisees and/or franchisee candidates
  • offering scholarships for student applicants to the Master in Franchising, Retail & Service Chains, as well as PhD students, and internships at the Center in Franchising, Retail & Service Chains for students to work on franchising in African countries
  • sharing best practices to enhance the growth of franchising in the social sector
  • raising awareness of the use of franchising in the social sector vis-à-vis entrepreneurs, NGOs, governmental agencies and various stakeholders
  • involving students of Master in Franchising, Retail & Service Chains as junior consultants to help franchisors, their staff, franchisees and/or franchisee candidates to develop and manage their chain
  • establishing an online University program for micro/social franchisors, their staff, franchisees and/or franchisee candidates, etc.

We hope to build a group of dynamic experts to support this ambitious undertaking, however, we cannot carry out this project without external support (i.e., from private companies, public organizations, etc.).’’

Dr. Rozenn PERRIGOT
Director of the Center in Franchising, Retail & Service Chains


Dr. Rozenn Perrigot has made a wonderful contribution, not 2866118_origonly to franchising, but also to global health, a many billions of dollars a year industry striving to improve access to and the quality of healthcare in the developing world. We are very grateful for her work and look forward to doing more with her in the future. As one of the world’s leading franchising researchers, Rozenn is helping us help the world to put an end to the needless suffering and, sometimes, death of the world’s poor by promoting effective-quality healthcare through franchising. We want to promote the valuable work she does for this cause.’’

Scott D. Hillstrom – Co-Founder and Chairman
The HealthStore Foundation & CFW clinics in Kenya


A research and education project supported by Université de Rennes 1

D.Alis_Credit_C.Gabbero

Crédit photo : C. Gabbero

The Université de Rennes 1, with more than 27,000 students in various fields, such as Business, Economics, Law, Mathematics, Chemistry, Technology and Computer Sciences, Health and Clinical Medicine, etc., has research and teaching relationships with various universities worldwide. The University is in the top 500 Shanghai Ranking. We are currently developing new relationships with universities in emerging markets, of which African countries are among our top priorities. Rozenn’s project on micro and social franchising in African countries – as well as others – perfectly fits with our plans and we strongly encourage her to develop an entensive program involving both research and education aspects.’’

Dr. David Alis – President of the Université de Rennes 1


The Graduate School of Management is encouraging students to Portraits IGR-IAE Rennes, par Caroline Ablain Photographebecome entrepreneurs. Franchising, being a specific kind of entrepreneurship, is in accordance with our mission. Moreover, the School has many agreements with foreign Business Schools in countries such as Brazil, Canada, China, India, Peru, Vietnam and each year we welcome students from various emerging countries, e.g., China, Democratic Republic of the Congo, Egypt, Marrocco, Mexico, Nigeria, Pakistan, South Africa and Vietnam. Rozenn’s project on micro and social franchising in emerging countries matches our development plans, and we support her plans to launch an online University diploma on franchising in the social sector (for franchisors, their staff, franchisees and/or franchisee candidates), as well as to continue her research on this topic.’’

Dr. Laurent Bironneau – Dean of the Graduate School of Management


We are the students of the Class of 2016 of the Master 2 Marketing – Franchising, Retail & Service Chains at the Graduate School of Management – Université de Rennes 1. As part of a seminar on franchising in the social sector, we have learned about several franchise concepts in various industries and a number of emerging countries. Franchising is based on the replication of a concept and, as such, gives access to the same level of quality of a specific product and/or service in a given territory. We have realized that various types of challenges are involved, in particular economic challenges (creating jobs) and socio-demographic challenges (improving living conditions, education, specifically with regard to women and children, etc.). Through the Center in Franchising, Retail & Service Chains, as alumni and/or students, we would be happy to work with micro-franchisors and/or social franchisors in emerging countries as junior consultants, share best practices with them and contribute to the development of these chains. Real-life projects in the field would allow us and future students to put into practice within professional settings the expertise acquired in the Master’s program and internships. This would be a truly rewarding experience for us, both on a professional and on a personal level.’’

Students – Master Franchising, Retail & Service Chains at Graduate School of Management

DSC05847

Logo-IGR-IAElogo-universite-rennes-1

Contact: Dr. Rozenn PERRIGOT, Associate Professor, Director of the Center in Franchsing, Retail & Service Chains
rozenn.perrigot@univ-rennes1.fr | http://www.center-franchising-retail-service-chains.com/
Graduate School of Management – 11 rue Jean Macé – CS 70803 – 35708 Rennes Cedex 7 – France

Download the PDF presenting the project