On June 28, 2017, about 50 people participated to the event of the Center in Franchising, Retail and Service Chains at the Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1. The event was dedicated to the presentation of a research project on performance in franchise chains as well as the discussion around posters summarizing the findings of the master theses of the students of the Master in Franchising, Retail and Service Chains.
Rozenn PERRIGOT – Director of the Center – presented the results of a research project on performance in franchise chains. It was composed of two questionnaire-based surveys carried out on franchisors and franchisees in France in Spring 2017. This research project is part of a broader research program conducted in three three countries (France, Spain and the United-Kingdom) by four researchers : Lola DADA – University of Lancaster (United-Kingdom), Maria Begoña LOPEZ-FERNANDEZ – University of Oviedo (Spain), Rozenn PERRIGOT – University of Rennes 1 (France) and Anna WATSON – University of Hetfordshire (United-Kingdom).
Students then presented the main findings of their master thesis during a poster session. They discussed the outcomes of their research and their main findings with professionals and researchers. The topics were the following ones:
- Franchising and shopping centers – Chloë ADO CHATAL and Guillaume MANEO
- What is a good on-field consultant ? – Marjorie BRUNEAU and Sami ESSAADI
- Dialog bodies in franchise chains – Pauline CARO and Yanelle FERRY
- E-learning in franchise chains – Doriana CUMBO and Lucille DEAN
- Groups managing several brands in the same industry – Marione DORNE and Camille PAIES-BLONDEL
- Franchisee and family business – Hélène ROY and Inho HA
- Breakfast in chain restaurants – Ngan LUONG and Linh TO
- Know-how and interference of franchisors – Cyril NOVIALS and Edouard SANTAMARIA
- Franchising and small towns – Denis SELBERT and Pierre SMITH
The day was filled with interactions among students, professionals and researchers, and was a fine way to conclude the academic year. This type of events is regularly organized by the Center in Franchising, Retail & Service Chains and significantly strengthens student professionalization.