The following research examples highlight the existence of strong links between theory and practice. The results of academic research can be disseminated among franchise, retail and service chain professionals (as indicated by a series of articles published in specialized magazines such as Franchise Magazine).
According to franchisors, the coexistence of franchised units and company-owned units within a same chain is a source of synergies. But what is the point of view of franchisees?
Forty interviews with franchisees:
By reading this article[*], the franchising, retail and service chain professionals can reduce the “negative” perception of franchisees towards the limits of the plural form by attempting to alleviate the differences between the two statuses and trying to include company-owned unit managers into the “big family”, as the franchisees like to describe themselves. Moreover, special effort can be made to federate the members of the chain by organizing common meetings and common commercial challenges.
Franchising and Plural form, IJRDM
Document Adobe Acrobat [125.6 KB]
Franchising and Plural form, Franchise Magazine
Document Adobe Acrobat [1.9 MB]
[*] Perrigot R., Herrbach O. (2012), The plural form from the inside: A study of franchisees’ perceptions about the existence of company-owned outlets within their network, International Journal of Retail & Distribution Management, 40, 7, 544-563.
Corporate Social Responsibility (CSR) is very popular when it comes to big companies. But what about CSR practices in the franchise sector?
A study of the communication of 136 franchisors regarding their CSR activities on their websites stressed:
The franchising, retail and service chain professionals can, by reading the article[*], compare their CSR communication to other franchisors. They can optimize this communication to reinforce their CSR positioning and differentiate themselves from other franchisors.
Franchising and CSR, JSBM
Document Adobe Acrobat [963.2 KB]
Franchising and CSR, Franchise Magazine
Document Adobe Acrobat [2.1 MB]
[*] Perrigot R., Oxibar B., Déjean F. (forthcoming), Corporate Social Disclosure in the franchising sector: Insights from French franchisors’ websites, Journal of Small Business Management, DOI: 10.1111/jsbm.12074.
Many franchisors adopt a multichannel strategy to attract customers in their stores. But what about communication strategy regarding franchisee candidates?
A case study of the Subway franchise chain in France through a series of 17 interviews (development agents and franchisees) stressed:
Franchising, retail and service chain professionals can, by reading the article[*], compare the means of communications they use to attract new franchisees to those of other chains and optimize their communication to increase the development of their chain. This article won the Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.
Franchising and Development, IJRDM
Document Adobe Acrobat [131.2 KB]
Franchising and Development, Franchise Magazine
Document Adobe Acrobat [2.0 MB]
[*] Perrigot R., Basset G., Cliquet G. (2011), Multi-channel communication: the case of Subwayattracting new franchisees in France, International Journal of Retail & Distribution Management, 39, 6, 434-455. Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.